The new range of environmentally friendly drain bags are already in use in leading English vinpakkere and is expected to be used for a variety of other products, initially cocktails and fresh fruit juices. The packaging for the first time combines high strength and fluid density in one and the same pressure friendly solution. A cocktail pack made for Manchester Drinks was this year awarded the World Star. - We believe Pouch-up is the future of design, and that will transform the look of shelves for beverages, especially wine. This is a lighter pack to take with you anywhere, with 80% lower carbon footprint than glass containers, said Kevin Heath, Sales Director Smurfit Kappa Bag-in-Box, Ireland and the UK.
The lightweight, standalone drink pouch has a 100% printed surface for branding, one Vitop collection device that extends the life of the beverage after opening, as well as a carbon footprint of only 20% of a traditional glass container. The innovative Pouch-Up does not require a secondary outer packaging, and improve logistics. By increasing the volume of fluid transport due to a reduction of raw materials of only 35 g of packages of 1.5 liters, there is a considerable efficiency in transport and storage, which leads to an improved packaging chain. With a traditional hexacomb glass bottle constituting hexacomb 29.6% of the weight of a liter of wine constitute Pouch-Up only 2.3% by weight, which offers significantly lower carbon footprint.
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