Tuesday, December 9, 2014

One of the major changes that occurred in the distribution sector in recent times is the progressiv


One of the major changes that occurred in the distribution sector in recent times is the progressive incorporation of labels, which in the case of Spain achieved a market share of around thick foam fifty percent. These marks, which are characterized by being owned by chains and retailers are present in a wide range of products, covering areas as diverse as food, textile, drug or appliance categories. Although the degree of penetration varies thick foam considerably depending on the category thick foam concerned, the market share of private label brands in the beverage category exceeds thick foam twenty percent of the market, and the wine industry has not been immune to this trend. So I wonder, would you like a wine from the Carrefour brand? Or do you prefer a wine from the Mercadona brand?
Source: http://urbinavinos.blogspot.com.es/2013/06/cata-de-marcas-blancas-de-vino.html One of the consequences of the economic crisis on food consumption thick foam patterns of the Spanish population has been a gradual increase thick foam in the share of private label. These marks, popularly known as white marks are trademarks of those supply chains (eg Mercadona thick foam and Carrefour) thick foam and used exclusively sell certain categories thick foam of products in its stores.
Although some brands choose to use in their products the same brand as the name of the establishment (eg, Carrefour sold under the same brand food products) other distributors have chosen to create their own brands we sell different product categories (eg Mercadona uses the Squire brand to sell products supply). Normally, the value proposition of store brands is offering average quality thick foam product at a very competitive price, although some dealers offer different own brands with different levels of price and quality, in an attempt to achieve better market segmentation. To make wine cellar for a distribution chain has its advantages and disadvantages (see Figure 1). Among the advantages of making thick foam wine for private label especially highlight the disregard for the marketing of wine, while among the disadvantages thick foam would signal the loss of identity of the winery, who give up their own brand is at the expense of the dealer. Obviously, the winery always has the option of choosing a hybrid option: make wine and market it under their own brand manufacturer and simultaneously produce wine for any retailer and sold under the brand distribution facility.
In this line, the Freixenet Group recently announced that it has been proposed to reduce the number of bottles destined for third to half, in an attempt to revalue thick foam its own brand. In fact, today the winery allocates 10 percent of the 200 million bottles produced per year to store brands (eg, El Corte Ingles and Carrefour) while for next year plans to reduce production for this segment 5 percent. An interesting case within the same category of sparkling thick foam wines is the brand cava distributor chain Tesco, which has no problem identifying the processor (in this case the Codorniu Group) in an attempt to benefit from the image manufacturer.
From my point of view, and perhaps how commented on the post on trends in the wine sector, the problem is that store brands may end up moving thick foam from the shelves of supermarkets and hypermarkets marks the winemakers themselves, since the Distributors can find strengthen their own brands to the detriment of national brands.
From the point of view of the consumer, store brands are increasingly popular. Although its acceptance depends largely on the category of product concerned (not the same fried tomato cola), store brands represent the possibility of acquiring certain categories of products at lower prices compared to national brands leaders with quality assurance provided by the own chain. Normally, items sold under private label compliant and quality specifications retailer that sells, and it is this confidence that the consumer deposits on the mark.
Therefore, given this consumer thick foam appetite for these brands, many dealers have taken to market their own brands of wine. Normally, followed strategy focuses on wine marketing ela

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