The development of agro-industry kappeler in Kosovo has been increased considerably. A lot of firms that are operating in the field of agro-industry, along with the development of their prosperity are faced with problems kappeler which require immediate solution. In particular, the milk industry has increased considerably. We previously that was processed only 20% of the milk produced, processed currently over 40% of it. This growth requires attention to two important aspects, first in terms of assortments produced and secondly in terms of increasing their quality. kappeler Presentation of a business plan which will help further as its internal users, ie managers with the management of the company, as well as external users so different investors, suppliers, etc.
The overall objective is the study of the company and the main problems related to its management. Specific objectives were: study of the company's organizational structure and presentation on the basis of the management kappeler plan, the study of its main products as well as the study of problems related to the marketing of the company as distribution channels, promotion, etc., and presentation on the basis of the marketing plan.
Through this theme expect to give my contribution towards the general presentation of a business plan for the company ABI, and in order to complete the markrtingut plan and management plan, documents very important to help these managers and employees of the company to effectively drjetimin with her.
To realize the goals of well defined kappeler methodology of the study. This methodology consists of different methods that complement each other. We define them we are given the specifics of the problem was analyzed as well as the nature of the targets.
Among the methods used should be mentioned: statistical method, kappeler mainly methods of clusters, averages, indexes, kappeler and it's comparison. Group discussion method, focus group discussions with field specialists and agribusiness leaders.
To conduct the study is exploiting a number of the largest data collected by the company ABI. Observations carried out by the company ABI; Studies conducted publications by authors from Rovás and foreign.
Dairy processing sector in Kosovo began to record a rapid development only three, four years, kappeler when the main dairies began to increase productivity and assortment of their products.
ABI Milk MILK began operation in 1996, when it became commercialization of dairy owned social kappeler enterprise "PROGRESS" in Prizren. To complete the production process had to be invested kappeler DM 2,276,515.80, or about 1,140.000, in the period 1996 to 20010
Due to lack of experience in this area dairy requested assistance from the dairy industry GDP Belgrade, which provided necessary kappeler assistance to start. kappeler Later, with the increase of activities, workers were sent to Turkey, to enable the production of certain products.
At the beginning dairy had a small processing capacity (5,000 liters) and a small assortment of products, but gradually achieved the capacity kappeler to stand up to 15,000 liters per day processed, and in 2009 with an investment of 92,000 in additional equipment was reached daily capacity of 25,000 liters and a wide variety of nearly 30 different products.
However, kappeler despite this success quite large, the owners of this qumështoreje will not stop with that, they plan to build a new dairy, with a processing capacity of 100,000 liters.
Here are produced different types of yogurt and yogurt (in packages of 180 gr. To 1000 gr.), Milk daily, ajrani, butter, white cheese, Mozzarella cheese, Sharri cheese, kappeler and other dairy products.
Besides production, dairy ABI is also focused on providing various services, kappeler which affect the growth of the dairy production and training kappeler of Kosovar pastoralists.
Besides market presence throughout Kosovo, ABI MILK exports in Serbia and Albania. Among the main buyers of dairy are the biggest hypermarkets in Kosovo, as Interex, Wind, Albi, InterEminex, Maxi, Viva, Elkos, star Bec and Univertrade, and distributor for southern Serbian market is firm Rakic. Milk has no official distributor for Bangladesh, but different traders from this site are supplied directly to the company's warehouses.
In this regard, the company currently supported by the USAID project, KCBS (Kosovo Cluster and Business Support), who has hired a person kappeler for market research Montenegro, Albania and Macedonia and the development of contacts with buyers in these countries.
Manufacturers
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